Emma Turner
Chief Executive Officer (CEO)
Emma has over twenty five years’ experience working in the voluntary sector. After graduating, Emma worked in the field of HIV and AIDS. From this she developed an interest in Mental Health. Emma has delivered front line Mental Health services in local communities, in hospitals and secure units, and forensic settings including HMP Wormwood Scrubs. She joined the management team at Mind in Croydon in 2014 and was appointed Chief Executive in 2022. Emma has a deep interest in providing people with access to high quality services and her drive is fundamentally rooted in championing parity between physical and mental health.
Tom Goddard
Director of Services
Tom has been involved in the voluntary sector for 15 years having held roles previously at Citizens Advice and Age UK. Tom managed Mind in Croydon’s AQS accredited Welfare Benefit Advice Service for 3 years from 2018 to 2021. In April 2021, he joined the Senior Management Team in the newly formed role of Head of Social Inclusion and Support Services. Tom has a keen interest in social justice and has extensive experience of expert representation at Social Security Tribunals. He has contributed extensively to research and policy development in Welfare Benefits, presenting the challenges faced by people with mental health issues our clients face at national conferences, in Parliament and at the All Party Parliamentary group on Universal Credit. Away from work he can be found following his football team around the country.
Jacqui Dyce
Head of Mental Health and Wellbeing Services
Jacqui joined Mind in Croydon in 2002 as a part time Welfare Benefits Advisor and a weekend worker at the then Fairfield Club in East Croydon. Before that, she managed a 30-bed Mental Health residential unit in Croydon, working in a person-centred way to build on individual strengths and prepare each person to move into independent living.
She was sponsored by National Mind to do a Social Work qualification and, in 2003, was appointed to as Project Manager at the Fairfield Club on a full time basis.
More recently, Jacqui has been the Service Manager for our Social Networking Service at the Fairfield Hub and led on the operational development and delivery of our Recovery Space and Mental Health Personal Independence Co-ordinator teams. On 1st April 2021, Jacqui took up a new role as Head of Mental Health and Wellbeing Services and joined the Senior Management Team. Jacqui brings positive motivation to all her teams and leads by example through her ‘each one teach one’ ethos and loves sharing her learning with others. Most importantly, she believes that everyone is equal and deserves to be treated with respect and dignity.
Helen Thompson
Head of Social Inclusion and Support Services
Helen joined Mind in Croydon in March 2023 as Head of Social Inclusion & Support Services. Helen has worked in the voluntary and community sector for 30 years in a variety of settings, including local, national, and international organisations supporting people with disabilities, children and young people and carers of all ages.
Having worked in Croydon for many years she has been involved in numerous initiatives, including establishing the Carers Support Centre and is delighted to now be working with Mind in Croydon.
Nicoletta Crivellaro
People Manager
Nicoletta brings over a decade of experience across the charity and legal aid sectors, with a strong focus on people, purpose, and organisational impact.
Before joining MiC, she spent nearly 10 years at a leading Legal Aid practice, where she led on HR and administration, managed complex pro bono and volunteer programmes involving international stakeholders and major donors, and supported a team of up to eight staff.
Her approach blends strategic insight with hands-on HR delivery; from organisational development and change management to employee relations, culture-building, and leadership support. She is passionate about aligning people strategy with business goals to drive performance and engagement at every level.
In her current role, I’m focused on working closely with line managers to build their confidence and capability in people management. She believes that when managers are well-supported, teams thrive, and that’s central to creating inclusive, resilient, and high-performing workplaces.
She is a CIPD member currently working towards her qualification, with Level 3 nearly complete and a strong interest in progressing to Level 5 to continue developing her strategic HR practice.
Simon Lincoln
Head of Finance and Resources
Simon has over 20 years experience working in charities at a senior level primarily in Finance and HR roles. Most recently he has worked for Age UK Lambeth supporting them through a period of significant change and re-location to a new office. Before that he worked with the Community Drug Project (later Blenheim CDP) as they grew from their base in Lambeth, Southwark and Lewisham
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